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商品編號： 9-581-154 出版日期： 1981/05/01 作者姓名： Quelch, John A. 商品類別： Marketing 商品規格： 16p 再版日期： 1985/05/14 地域： 產業： Beauty and personal care 個案年度： 1980 - 1980
商品敘述：
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men''s toiletries. He also must determine the best distribution channels and the size of the product''s advertising budget.
涵蓋領域：
Product introduction;Product lines;Advertising strategy
相關資料：
Case Teaching Note, (5-583-014), 13p, by John A. Quelch;Video Supplement, (9-882-550), 0p, by John A. Quelch
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